Hello, I’m a Strategic Design & Innovation specialist. I blend design thinking with business strategy to help companies build the right things.

View my services.

  • For businesses seeking strategic clarity and alignment on where to play, resulting in a sharper focus on the right things, increased stakeholder buy-in and smarter investments.

  • For business looking to craft unique products and service experiences that achieve market-fit, resulting in better user adoption and retention.

  • For businesses looking to organise strategy and product teams more effectively, resulting in better performance, throughput and engagement.

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I work at the intersection of technology, business and design to help companies set the right direction & shape propositions for new products and services.

In a career spanning 25 years, I have lived and worked in San Francisco, London, Munich and Copenhagen. I bring a blend of enterprise leadership and strategic consulting experience, having served in a variety of roles delivering results for tier 1 global brands across mobility, health, consumer goods and heavy industry.

About me.

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  • What kinds of digital services resonate to the evolving needs of future vehicle owners in the US and how will they drive brand loyalty?

  • How might the hearing-aid experience be reimagined for lifestyle-driven OTC customers with mild to moderate hearing loss?

  • How might we shape and validate a suite of service concepts to help service technicians to minimise downtime in an industrial facility?

  • How can digital technology boost differentiation and value for care professionals and patients during myopia progression management?

  • What is the healthcare play for a direct to consumer baby monitor company? How can they leverage their data to support clinical decision making?

  • What does the future of the trucker experience look like in the era of fully autonomous trucks, and how should this shape our roadmaps?

  • How might we shape a data platform to support caregivers and clinicians in delivering better outcomes for young patients with ADHD?

  • How might we design a mental health platform that integrates third-party healthcare services into a seamless front-end experience?

  • How might we refine a broad set of connected service ideas into an actionable product and technology roadmap?

Let’s work together.

Whether you’re an startup, scale-up, agency, or enterprise team, I offer a range collaboration models.

  • Providing external support leading and managing strategic initiatives.

  • Leading focused workshops and discovery sprints

  • Providing on-demand support to teams lacking business design capability.

  • Providing continuous access to senior expertise and external perspective.

  • Providing dedicated training programs for teams looking to upskill in Business Design capability

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