I work with product and service companies to activate new opportunities for growth.
Expertise
New Market Ventures
For companies who are looking to expand their product and service portfolio into new or adjacent markets, I clearly frame future growth scenarios that are grounded in market needs and business viability, resulting in a sharper focus on the right things, stronger stakeholder buy-in and smarter, lower-risk investments.
Product Discovery
For companies transitioning an idea to MVP, I shape the market strategy and user experience needed for new products and platforms to achieve market fit, differentiation, and lasting retention.
Innovating Capability
For companies seeking more effective ways of working, I partner with leaders to align workflows, roles, and mandates to enable product and service innovation. By optimizing these foundational tools and principles, I help teams accelerate product delivery, eliminate friction, and build a culture of collaborative execution.
Testimonials
“An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic decisions in validated hypotheses.”
VP UX, Woven by Toyota
“Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.”
Chief Technology Officer, Ondosis.
“Chris is just a joy to work with. He brings laughter, optimism, and a genuine sense of connection to every interaction.”
Head of Product, STA
“An exceptional and insightful collaborator from start to finish. Chris is highly methodical and data driven. He consistently grounded design and strategic in validated hypotheses.”
VP UX, Woven by Toyota
“Chris has a talent for cutting through the noise to find the best path forward. His workshops were a highlight, effectively aligning our team and turning abstract ideas into a concrete strategy. Any organisation would benefit greatly from his leadership and input.”
Chief Technology Officer, Ondosis.
“Chris is just a joy to work with. He brings laughter, optimism, and a genuine sense of connection to every interaction.”
Head of Product, STAR
Bio
Christopher Scales is a product designer, strategist, and innovation leader. Born and educated in the UK, he earned a Bachelor’s degree from Central Saint Martins and a Master’s degree in Industrial Design from the Royal College of Art.
He began his career designing consumer products for leading global brands like Casio, Audi, Lego, and Nokia. Working in-house across the United States, Germany, and Denmark, he acted as design lead for numerous product development projects, from early ideation through to market delivery. He later moved to Sweden, where he became the Head of Innovation Design at Tetra Pak, where he spent five years transforming product development processes by embedding user-centered design thinking.
Christopher subsequently held senior leadership roles within prominent international innovation consultancies, including ReD Associates, Designit, STAR, and CIID. Across these organizations, his focus centered on driving business development, expanding sales pipelines, and managing high-performing global teams. Simultaneously deeply involved in project execution, he led strategic, future-focused engagements for tier-one global brands across automotive and mobility, healthcare, industrial manufacturing, and consumer products
Today, he leads an independent consulting practice in Copenhagen, advising startups, global enterprises, and public institutions. Committed to developing the next generation of innovators, Christopher serves as an External Lecturer at Copenhagen Business School, teaching Strategic Innovation and Design Thinking, and mentors founders through DTU Skylab. He splits his time between Copenhagen and London.